We’re All In: How All‑In Prices Make Buying Tickets Easier

Below is a structured, comprehensive knowledge-base article—formatted as a helpful guide—for customer service agents, based on the content from Ticketmaster’s blog post “We’re All In: How All‑In Prices Make Buying Tickets Easier”: --- **Title** “All‑In Prices at Ticketmaster: A Clear, Agent’s Guide to Helping Fans Buy Without Surprises” --- **Introduction** This guide provides customer service agents with a clear, organized overview of Ticketmaster’s **All‑In Prices** initiative—launched on **May 12, 2025**—which ensures fans see the full cost of a ticket, inclusive of fees (before taxes), from the beginning of their shopping experience. Use this guide to confidently explain the benefits, implementation, and agent support strategies related to All‑In Prices. --- **1. About All‑In Prices** - **Launch date & scope** Ticketmaster implemented All‑In Prices starting **May 12, 2025**, across all events in **North America**, aligning the U.S. shopping experience with global standards.([blog.ticketmaster.com](https://blog.ticketmaster.com/all-in-pricing-explained/?utm_source=openai)) - **Purpose** This change was designed to eliminate the "sticker shock" at checkout by showing the total ticket cost—including service fees—up front, so fans can make informed decisions from the start.([blog.ticketmaster.com](https://blog.ticketmaster.com/all-in-pricing-explained/?utm_source=openai)) - **Support for transparency** Ticketmaster has long advocated for all‑in pricing laws worldwide to ensure consistency and transparency in the ticket‑buying process.([blog.ticketmaster.com](https://blog.ticketmaster.com/all-in-pricing-explained/?utm_source=openai)) --- **2. How It Works for Customers and Agents** - **Upfront fee display** From the moment a customer begins shopping, they see both the face value and service fees clearly—before adding taxes or delivery fees.([theverge.com](https://www.theverge.com/news/665087/ticketmaster-all-in-prices-junk-fees?utm_source=openai)) - **Remaining costs shown at checkout** Local taxes and delivery fees are still displayed at checkout.([theverge.com](https://www.theverge.com/news/665087/ticketmaster-all-in-prices-junk-fees?utm_source=openai)) - **Queuing improvements** Ticketmaster also introduced real‑time queue updates, such as estimated wait times and how many people are ahead in line, improving transparency during high‑demand sales.([theverge.com](https://www.theverge.com/news/665087/ticketmaster-all-in-prices-junk-fees?utm_source=openai)) --- **3. Benefits to Fans** - **Budget clarity** Fans know the full cost early and can shop confidently without last‑minute surprises.([blog.ticketmaster.com](https://blog.ticketmaster.com/all-in-pricing-explained/?utm_source=openai)) - **Improved trust and experience** Transparent pricing builds customer trust and simplifies comparison across events and platforms.([apnews.com](https://apnews.com/article/79923046fbb8ad53583ff761aab7f1d2?utm_source=openai)) - **Fairness and advocacy** By championing clear pricing, Ticketmaster positions itself as “in on putting fans first.”([blog.ticketmaster.com](https://blog.ticketmaster.com/all-in-pricing-explained/?utm_source=openai)) --- **4. Agent Support Strategies** When engaging with customers, agents should: - **Explain the All‑In Prices concept** Clarify that starting May 12, 2025, Ticketmaster displays ticket costs—including fees—right away, and that this helps avoid surprises at checkout. - **Distinguish fees from taxes and delivery** Remind customers that while service fees are shown upfront, taxes and delivery charges appear during the final steps of checkout. - **Leverage tools for smoother communication** Use reliable phrasing like: “You’re seeing the total ticket cost now (face value + service fees), so you’ll have financial clarity before proceeding further.” - **Educate on queue features** Inform customers about enhanced queue transparency—like wait‑time estimates and position indicators—to help manage expectations in high‑demand situations. --- **Conclusion** Ticketmaster’s **All‑In Prices** initiative represents a major step toward transparency, fairness, and improved fan experience. Starting May 12, 2025, customers can view the complete ticket cost—including fees—before checkout, aligning pricing across North America with global best practices. Customer service agents play a key role in reinforcing this clarity, building trust, and helping fans navigate ticket purchases confidently.